HubSpot Content Marketing Certification

This course teaches practical content marketing skills for planners, writers, and marketers who want to attract and retain customers through valuable content. It covers strategy, content creation, distribution, and measurement with a focus on inbound best practices.

What You'll Learn

How to build a content strategy aligned to buyer personas and stages of the customer journey.

Techniques for producing and structuring blog posts, pillar pages, and downloadable content offers.

How to use topic clusters and basic SEO to organize content and improve discoverability.

Methods for repurposing and promoting content across channels to increase reach and engagement.

How to set goals and measure content performance using key metrics to optimize over time.

How to create content that supports lead conversion with offers and conversion paths.

Preparation for the HubSpot content marketing certification exam.

Who This Is For

Ideal for content marketers, inbound marketers, copywriters, small business owners, and marketing students at beginner to intermediate levels who want an applied, tactical introduction to content strategy, creation, and measurement.

Course Details

Self-paced online course with video lessons, quizzes, practical exercises, and a final certification exam; offered free by HubSpot Academy.

Category: Marketing

Pricing model: free