HubSpot Social Media Marketing Certification Course

This course teaches practical social media marketing skills for creating strategy, content, paid campaigns, and analytics. It's designed for marketers, small business owners, and social media managers who want a repeatable process and a certification-ready understanding of social channels.

What You'll Learn

Develop a social media strategy aligned with business goals and target audiences.

Create content pillars, a publishing calendar, and tactics that drive engagement.

Optimize profiles and apply community management best practices to grow and retain followers.

Use social listening and analytics to measure performance and calculate ROI.

Plan and execute paid social campaigns across major platforms.

Integrate social efforts with broader inbound marketing and sales workflows.

Who This Is For

Beginner to intermediate marketers and social media managers seeking practical, actionable skills.

Small business owners and freelancers who manage their own social presence.

Content creators and marketing generalists looking to scale social performance and measurement.

Course Details

Self-paced online course with video lessons, quizzes, practical examples, and a certification option; offered free through HubSpot Academy.

Category: Marketing

Pricing model: free