Modern Copywriting: Writing Copy That Sells

This course teaches practical, modern copywriting techniques for marketers, small business owners, and writers who want to craft copy that converts. It's beginner-friendly and focuses on real-world application across multiple channels.

What You'll Learn

Identify and analyze your audience, product, and competition to shape relevant messaging.

Apply persuasion tactics and emotional triggers to improve engagement and conversion rates.

Use classic copywriting formulas to overcome writer's block and structure effective copy.

Write compelling headlines that increase clickthroughs and reader interest.

Create conversion-focused copy for landing pages, emails, CTAs, social posts, and content marketing.

Adjust tone and messaging for B2B audiences and different customer personas.

Who This Is For

Beginner copywriters and content creators who want a practical foundation.

Small business owners, marketers, and freelancers who write promotional copy.

Product managers and anyone responsible for landing pages, emails, or ads.

Course Details

66 lectures totaling about 7 hours of instruction; lifetime access via web and mobile streaming. Multiple instructors (Karolina Ristevski, Antony Stocks, Chris Hudson, Jana Lewis, Ebony Harding, James Paul). Certification of completion included. Experience level: beginner. Redeem within 30 days of purchase.

Category: Writing

Pricing model: lifetime-deal