TikTok for Business Ad Credits

TikTok for Business provides the Ads Manager, creative tools, commerce integrations, and performance features businesses need to run full-funnel marketing on TikTok. It’s built for brands, agencies, creators, app marketers, and e-commerce teams who want to turn short-form video attention into measurable results across awareness, consideration, and conversion.

Key Features

Ads Manager to build, launch, and optimize campaigns with daily or lifetime budgets and multiple bidding strategies.

Full-screen, sound-on ad formats designed for high engagement and native discovery on the For You feed.

Audience targeting including demographics, interests, behaviors, devices, plus Custom and Lookalike Audiences.

Creative solutions and learning resources to discover trends, make videos, and iterate ad variations quickly.

Commerce tools to enable in-app shopping and drive direct sales from video content.

Performance tools and automation to optimize toward conversions, app installs, or lead generation objectives.

Analytics and collaboration features to plan, manage, and measure campaigns in one place.

Best For

Small and large brands looking to increase awareness and conversions via short-form video.

E-commerce businesses and retailers wanting to drive in-app or off-platform sales.

App marketers focused on installs, retention, and LTV improvement.

Agencies and creators managing campaigns or providing creative services for clients.

Pricing

Signing up for TikTok Ads Manager is free, but campaigns require ad spend; recommended daily ad group budgets are around $30 (North America & EMEA) or $20 (APAC). Bidding options include Lowest Cost and Cost Cap, and actual costs vary by targeting, objective, and market.

Category: Social Media

Pricing model: $6,000