Bitly

Bitly is a link management platform for marketers, teams, and businesses that need compact, trackable links and QR Codes. It lets you create branded short links and QR Codes in seconds, measure clicks and scans across channels, and use analytics to improve campaign performance.

Key Features

Create and customize branded short URLs to reinforce brand recognition and trust.

Generate QR Codes with color, pattern, and logo customization for offline-to-online conversion.

Track clicks and scans with analytics for geography, referrer, and device type.

Cross-channel dashboards consolidate performance data so you can compare links across campaigns.

AI-powered insights surface trends and recommendations to help you optimize link performance.

Bulk link creation and API access to integrate link management into existing workflows.

Enterprise-grade features and customizable domains for teams and high-volume users.

Best For

Digital marketers and social media managers who need concise, trackable links.

Small businesses and e-commerce teams measuring campaign ROI across channels.

Agencies and teams managing branded links and QR Codes at scale.

Developers and product teams that require API access and bulk link management.

Pricing

Bitly offers a free plan you can use indefinitely, with multiple paid upgrade options and enterprise quotes available for advanced features and higher volume needs.

Category: Analytics

Pricing model: freemium