Formly

Formly is an AI-driven form, survey, and quiz builder for marketers, agencies, coaches, and small businesses who need polished, high-converting data collection without code. It combines pre-built templates, conversational layouts, conditional logic, and payment capture so you can launch lead-gen forms, quizzes, and surveys quickly. Built-in charts, drop-off metrics, and integrations let you analyze responses and automate workflows in real time.

Key Features

AI-powered builder that generates and refines forms, surveys, and quizzes to speed up creation.

Multiple form layouts including full-page and conversational styles with custom branding (colors, fonts, domains).

Conditional logic and branching to show or hide questions based on responses for personalized flows.

Instant charts and real-time analytics (bar, donut, radar, gauge) plus drop-off rates and partial response capture.

Payment collection and custom redirects to capture transactions and guide users after submission.

Integrations and automation via Google Sheets, Zapier, Pabbly, Webhooks, Mailchimp, Slack, HubSpot, and CRMs.

Global reach with 25+ languages including RTL support and duplicate-response prevention options.

Notifications, custom URLs, and tools to prevent duplicate submissions and clean data.

Best For

Marketers and growth teams collecting leads and campaign data.

Agencies building branded forms and quizzes for clients.

Coaches, educators, and course creators running assessments and quizzes.

Small businesses needing payment-enabled forms, surveys, or customer feedback tools.

Pricing

Offered as a lifetime deal on AppSumo — from $99 one-time; includes AppSumo's 60-day money-back guarantee and requires code redemption within 60 days of purchase.

Category: Productivity

Pricing model: lifetime-deal