TikTok for Business

TikTok for Business is TikTok's advertising platform for brands, agencies, creators, and app developers who want to turn attention into measurable growth. It combines immersive, full-screen creative with audience targeting, commerce tools, and performance-focused campaign controls to drive discovery, conversion, and retention.

Key Features

Reach a global audience of over a billion users with full-screen, sound-on ad placements designed for mobile-first engagement.

Advanced audience targeting including demographics, interests, behaviors, devices, plus Custom Audiences and Lookalike Audiences.

Commerce tools that enable seamless shopping journeys from in-app discovery to purchase and offline conversions.

Performance marketing tools with automation, bidding strategies (Lowest Cost, Cost Cap), and options for daily or lifetime budgets.

Ads Manager for planning, launching, managing and analyzing campaigns in one place with collaboration features.

Creative solutions and learning resources to find audience insights, create video ads, and iterate on creative versions quickly.

Partner ecosystem of agencies and tech providers to help with setup, optimization, and scaled execution.

Best For

Small and large businesses aiming to build brand awareness and drive conversions on mobile-first audiences.

eCommerce brands looking to drive in-app sales and omnichannel commerce impact.

Agencies and creators who manage paid campaigns and need creative, targeting, and analytics tools.

App marketers and performance teams focused on user acquisition, retention, and LTV.

Pricing

Pricing is based on ad spend rather than a fixed subscription; campaigns use daily or lifetime budgets. TikTok recommends a daily ad group budget of $30 in North America and EMEA, or $20 in APAC, and provides bidding strategies (Lowest Cost, Cost Cap) to control how much you pay for desired user actions.

Category: Advertising

Pricing model: paid